The Herald could refuse to print those annoying advertisements for DIRECTV instead of printing with a comment under the advertisement. Doing so gives them the free advertisement they seek. If you can ignore and not print countless spouts from your readers, you can surely do the same to those seeking free advertisement. They are breaking your rules. No discretion necessary from the monitor.
Moderator's Note: The cited advertisement is a paid placement. The accompanying Editor’s Note (along with the Sponsored town) is intended to help highlight/differentiate the promotional nature of those spouts…and to encourage more paid placements, which – together with other forms of advertising – help us sustain free content delivery to you and our more than 200,000 other users each week. We understand most readers find it more “annoying” to pay for content.