What does the Wildwood director of beach services do?

Wildwood - What does the Wildwood director of beach services do? Do we have any concerts on the beach planned? No! Do we have a beach bar? No! Do we have any new sports or outdoor activities on the beach, such as a zipline? No! Do we have parking or camping allowed on the beach? No! Do we have beach tags or fees? No! Get these things done to lower our property taxes and use Wildwood's biggest asset to make this a great town.