A ride through Wildwood lately confirms the sad truth often stated: No one cares anymore. Business owners seem to have lost pride. Atlantic and Ocean Avenues used to be spectacular, with the motel lights lit. Now, the beginning of the season is here and business after business present with half-lit signs. Some the same, if not worse than last season. Perhaps one of the largest buildings, which should be the "flagship" of the strip has just two letters working, even less than last year. There should be no question why we're failing.