Who named it Diamond Beach?

Wildwood Crest - Who named it Diamond Beach? It's more like a campground than a beach. The beach is dirty, with towels and t-shirts on the beach, and fishhooks and seaweed. People play horseshoes, real horseshoes, not plastic, and there are cigar and cigarette butts everywhere. The Crest might have a lot of rules and regulations, but it's safe and clean.