If the business district in Wildwood Crest is to succeed, it needs aesthetics to serve as an attraction/awareness, such as we see entering into Wildwood and along Downtown Pacific Ave. Even the City of Cape May has caught on the the idea to attract business by building the arches along the promenade. Maybe start with beautification such a potted trees and plants and go from there. Something, anything, to show an honest interest and making the area more inviting to relax and take a stroll through.