Trump fancies himself a business icon, even though his current company is under investigation for fraud. His business history includes 6 bankruptcies and several thousand lawsuits. Trump’s real success came as a reality-show entertainer flacking a gilded lifestyle, not as a builder or dealmaker. His latest company may find a way to convert Trump’s jocular mendacity into steady profits, but it might also become little more than a Trump fan club that amuses outsiders who occasionally peek inside the fence. Failure his entire life, look in the mirror trumpsters.