Marketing 101.

Town Bank - Marketing 101. Never alienate your largest market to appease your infinitesimally smaller market. This is nothing more than basic common sense. In order to complete this marketing approach, it is essential to make the product so distasteful and antithetical to the previous core customer that they will never return to the brand again, and It always helps to be a public company so shareholders can weigh in once they see the sales figures resulting from that particular marketing campaign.