The downside of running a business and keeping a staff employed is that you always need to be projecting into the future to stay ahead and keep the business profitable; which entails responsibility. The COO cannot lay in bed all day thinking about their next face tattoo or what they’re ordering from Taco Bell via Uber eats. Can’t spend the day smoking weed and drinking vodka and Red Bull waiting for your girlfriend to get back from Walmart with your Cheetos and onion dip. Or stand on a corner with a sign. But maybe just maybe if the DSP takes over the COO will be able to do that. God forbid