How is it that Philadelphia's homicide rate drops to lowest poin

North Wildwood - How is it that Philadelphia's homicide rate drops to lowest point in over a decade - 40% down from last year, but whenever I turn on the local TV news that is usually the "if it bleeds - it leads" story is then followed up with a fire somewhere, then the weather (over and over)? It just seems like fear is the tool being used to drive Philly local news TV ratings, regardless of the overall reality.