The name change is aimed at improving the image of the entire island by highlighting the history and uniqueness of our town and its role and place in the history of Five Mile Island. There are many examples of multiple towns with separate names all marketed under a common heading. Think of LBI, the Florida Keys, the Outer Banks, Cape Cod, Martha’s Vineyard, etc. Each of these geographic references actually is a group of numerous separate but similar towns, who have used their distinct qualities to create a brand that is much stronger than any of the individual towns would be on their own.