Those that say chaos is not a sales strategy have obviously haven’t tried to buy a new car in a while. Price only good for today and then it isn’t? I missed the sale that ended yesterday? You only carry fully loaded models that are $20K more and there’s only a few left? Creating a sense of urgency is the bedrock of any sales strategy. If you don’t act now you’ll miss the deal. Do current events reminds you of this same strategy? Everybody that sells wants more and everybody that buys wants to pay less. A seller of whatever can always go down in price but it’s almost impossible to go back up.