"As you can see, I’m not just MAGA, I’m Dark MAGA,” said the Tesla CEO, who wore a blacked-out Make America Great Again hat. Dark MAGA began popping up on X as a meme somewhere around 2022, reported Newsweek. The movement calls for the return of Trump to the White House at all cost, asserting that Trump should be authoritarian and ruthless in his pursuit of power. Supporters of the movement often share black and blue colored images of Trump’s usual MAGA slogans and merch as a nod to its existence, along with dystopian images of America.