The Media Made MAGA. Indeed, Trump mastered the digital media to create himself as an icon of the disenfranchised. However, it is the Media; print, digital, social, whose job it is to bring viewers, readers, followers to their advertisers, that found that fear, bigotry, race bating, and victimization was the ticket to accomplishing their goal. Trump was their vehicle. Equivocation rather than truth, a reluctance to expose Trumps delusional theories, for lies rather than alternate facts. News outlets of every historical political leaning now depend on Trump to sell their advertisers products.