The reason why tasteless, out-of-place 'McMansions' are being built is because developers, who have no interest in respecting the aesthetic and ethos of SH, make more money from larger houses. They get away with it because the new influx of second homeowners are completely ignorant of SH's character, and would annihilate it if they could in favor of what can only be said to resemble an island-sized country club. This trend threatens to make SH less desirable in the long run, since it is authentic, understated quality that attracts people.