Is it time Wildwood considers re-branding? Consider taking the 'Wild' out of Wildwood. New Jersey shore towns that reap the most success are family oriented. While Wildwood has the benefit of wide sandy beaches, a world class boardwalk and amusement piers, it has failed to reap the full benefits. Rowdy teens, drugs etc., have created a bad reputation. A re-branding along with a clean up by collaboration of business, city government and residents can achieve this. It takes a vision. Change is difficult, but not impossible.