One of Sea Isle's most unique and charming features compared to any other town along the entire NJ coast is seeing the ocean as you cross the bridge into town. Yet the city government thinks it's a good idea to make a gaudy, tacky electronic display board the new focal point of the SIC entryway when one crosses the bridge. There's no need to have that large of an unattractive billboard. Utterly tasteless! A smaller sign would accomplish their stated objective of conveying information without being such a crude, distracting eyesore.